Which of the following is a difference between IBP and IMC?
a. IBP ignores the importance of communication whereas IMC does not.
b. IBP focuses more on the need for coordinated and synergistic messages.
c. IMC emphasizes the brand, whereas IBP does not.
d. IBP goes beyond the parameters of IMC.
Question 2
The boundary spanners in a service organization are
a. frontstage employees
b. backstage employees
c. customers
d. Each listed type of employee is a boundary spanner.
e. None of the listed types of employees is a boundary spanner.
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