Author Question: RomTech, a cell phone manufacturer, displays in its advertisement that its products are better than ... (Read 60 times)

Sufayan.ah · **on:** Jun 29, 2018

RomTech, a cell phone manufacturer, displays in its advertisement that its products are better than others in the market because they are waterproof and scratch proof. This is an example of .
a. selective demand stimulation
b. economies of scale
c. inelasticity of demand
d. direct response advertising

Question 2

All of the following conditions are important concerns when designing a service setting EXCEPT
a. the amount of time a customer spends in the service environment.
b. the efficiency and effectiveness associated with the service delivery process.
c. the extent to which the service can be differentiated from its competitors.
d. the ability of customers to understand the service process.
e. All of these conditions are important concerns when designing a service setting.