Author Question: Which type of advertising is the most sophisticated, and though difficult to pull off, can ... (Read 18 times)

lilldybug07 · **on:** Jun 29, 2018

Which type of advertising is the most sophisticated, and though difficult to pull off, can powerfully weave ad images with real-life experiences?
a. Social/cultural movement
b. Image
c. Transformational
d. Product placement

Question 2

The customers of TimeZone watches have high brand loyalty and although the watches are priced at high rates, TimeZone's customers are willing to pay the market price of the product. This is an example of .
a. low brand equity
b. market segmentation
c. economies of scale
d. inelasticity of demand