Author Question: Advances in information technology empower customers to shop for and purchase services. Indicate ... (Read 79 times)

Arii_bell · **on:** Jun 29, 2018

Advances in information technology empower customers to shop for and purchase services.

Indicate whether the statement is true or false

Question 2

An advertiser of an established line of luxury resorts wants to make sure that the visitors have a long-term commitment with the resorts. He decides to use powerful imagery depicting happy moments that people can enjoy on visits to these resorts. He ensures that the visuals shown in these ads will be closely tied to a stay in the resorts. Through such ads, he hopes to:
a. establish the resorts in a social or cultural setting.
b. transform the experience of actually visiting the resorts.
c. make customers recall the name of the resorts.
d. create a brand image for the resorts.