Author Question: What's the difference between the sales package and sales playbook? a. the sales playbook consists ... (Read 69 times)

Tirant22 · **on:** Jun 29, 2018

What's the difference between the sales package and sales playbook?
a. the sales playbook consists of three parts, and the sales package consists of five parts.
b. the sales brochure and ufoc are part of the sales playbook but not the sales package.
c. the mission statement and opening benefits are part of the sales package but not the sales playbook.
d. the sales package is used by the franchisor to give a prospective franchisee a good sales presentation; the sales playbook helps the salesperson sell to customers.

Question 2

The information revolution made it possible for services to be open twenty-four hours a day, seven days a week, and 365 days a year.

Indicate whether the statement is true or false

Melissahxx · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D. The sales package is the franchisor's guide to giving a prospective franchisee a good sales presentation. It generally consists of: (1) an introductory folder, (2) a sales brochure and (3) the UFOC. The sales playbook is a flexible document which helps the salesperson reach out to the customer. It usually includes: (1) mission statement, (2) inquiries, (3) opening benefits, (4) listening, and (5) close.

Answer to Question 2

T