Author Question: Which, if any, of the following is NOT a problem associated with the use of technology to manage ... (Read 52 times)

codyclark · **on:** Jun 29, 2018

Which, if any, of the following is NOT a problem associated with the use of technology to manage customer interfaces?
a. Service marketers may be in too big a rush to automate their service functions.
b. The implementation of new technology may create a time sink for service marketers.
c. The creators of customer interface technology often have a tendency to create technology that only a specialist can appreciate.
d. All of these are problems associated with the use of technology to manage customer interfaces.
e. None of these is a problem associated with the use of technology to manage customer interfaces.

Question 2

Franchisors often determine a franchisee's likelihood of success by looking at two things. What are they?
a. personality and experience
b. personality and financial net worth
c. experience and knowledge of the franchise
d. knowledge of the franchise and financial net worth

Sophiapenny · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

d

Answer to Question 2

B Many franchisors look at prospective franchisees and determine their probability of success based upon two common attributes: (1) personality and (2) financial net worth.