Author Question: To enhance service delivery, the Services Marketing Pyramid Model emphasizes the need to manage all ... (Read 55 times)

littleanan · **on:** Jun 29, 2018

To enhance service delivery, the Services Marketing Pyramid Model emphasizes the need to manage all of the following technology links, EXCEPT;
a. Technology-Company Link
b. Technology-Providers Link
c. Technology-Customer Link
d. All of the listed technology links are emphasized within the Services Marketing Pyramid Model
e. None of the listed technology links are emphasized within the Services Marketing Pyramid Model

Question 2

What exactly is to be done in each segment? When will the activities be started and completed? Who is responsible for these activities and outcomes? And, how much will it cost to implement? These are questions directly associated with which phase of marketing strategy for a franchise system?
a. product mix decisions
b. plans of action
c. target markets
d. threats and opportunities

FergA · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

d

Answer to Question 2

B. Plans of Action indicate what tactics are to be used, how the plan is to be implemented and who is responsible for the overall tactical plan.