According to the services marketing mix framework, a. ...

[strangeaffliction]

According to the services marketing mix framework,
 a. participants refer only to the service employees.
  b. physical evidence refers to both the tangible and intangible aspects of the service.
  c. process of service assembly refers to the procedures and flow of activities that contribute to the delivery of the service.
  d. All of these descriptions are consistent with the services marketing mix framework.
  e. None of these descriptions is consistent with the services marketing mix framework.

Question 2

There are four types of growth opportunities for franchise systems to increase sales and share-of-market within their customer base. Which one below is not one of these tried-and-true approaches for growth?
 a. Retain existing customers.
  b. Stimulate more purchase within your existing customer base.
  c. Offer new products/services in new territories to new customers
  d. Cross-sell complementary products/services that meet new or a different combination of existing customer needs.

[jharrington11]

Answer to Question 1

c

Answer to Question 2

C. This option addressed new (not current) customers, in new locations with new products.

[strangeaffliction]

Excellent

[abro1885]

Gracias!