Author Question: Which of the following comparisons between physical goods marketing and services marketing is FALSE? ... (Read 106 times)

MGLQZ · **on:** Jun 29, 2018

Which of the following comparisons between physical goods marketing and services marketing is FALSE?
a. In contrast to physical goods marketing, the intangibility of services forces services marketers to be more creative in order to distinguish their products from competitors.
b. In contrast to physical goods marketing, service marketers must manage the timing of demand rather than simply building demand for their products.
c. In contrast to physical goods marketing, anything that a services marker does in relation to the customer becomes a marketing activity.
d. All of the comparisons between physical goods marketing and services marketing are false.
e. All of the comparisons between physical goods marketing and services marketing are true.

Question 2

What is the first step to good site selection?
a. examining a number of sites in terms of their need and forecasting demand
b. determining markets in a geographical area with suitable customer demographics
c. selecting the market area with the best combination of demographics in the area
d. determining the appropriate building size and layout

HandsomeMarc · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

a

Answer to Question 2

B. The three steps to good site selection are: (1) Determining markets in a geographical area or region with the customer demographics closely associated with existing successful businesses in the same field, (2) Selecting the market area with the best combination of demographics in the region or area analyzed, and then studying the specific locations in this area that are most likely to increase sales, (3) Examining a number of sites in terms of their need for an outlet or store, and forecasting the demand through an appropriate method.