Author Question: Public service announcements (PSAs): a. are a type of advertising that are run by nonprofit ... (Read 43 times)

jman1234 · **on:** Jun 29, 2018

Public service announcements (PSAs):
a. are a type of advertising that are run by nonprofit organizations.
b. are commercial they way that ads are.
c. attempt only persuade and not to inform.
d. are not paid for like an ad.

Question 2

Which of the following statements comparing services with physical goods is FALSE?
a. Services may have tangible characteristics, whereas physical goods do not have any intangible characteristics.
b. Service organizations often require much closer contact with customers than is commonly found in manufacturing organizations.
c. It is often more difficult to standardize the quality of a service performance than it is to standardize the manufacturing of physical goods.
d. The marketing of services and physical goods can be greatly influenced by external environmental forces.
e. All of these comparisons between services and goods are false.