If a franchise system is struggling, not achieving long-term ...

[silviawilliams41]

If a franchise system is struggling, not achieving long-term success. The first step for the franchisor to do is:
 a. revisit and maybe change the franchisee business model
  b. contact and listen to each franchisee as possible, to determine what are the problems to be addressed.
  c. change the corporate business model, reduce corporate costs and reduce contact with franchisees.
  d. study what the competition is doing and change the franchise model to fit the models of its primary competitors.

Question 2

Distinguishing service and physical goods along a continuum from intangible dominant services to tangible dominant physical goods is a good way to differentiate services marketing from goods marketing.
 
 Indicate whether the statement is true or false

[mk6555]

Answer to Question 1

B. Listen to your franchisees. Without the franchisees, there is no company, nor is there a future.

Answer to Question 2

T