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Author Question: Blitz, a popular kitchen appliances manufacturer, launches its new line of blenders. To promote its ... (Read 59 times)

ARLKQ

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on: Jun 29, 2018
Blitz, a popular kitchen appliances manufacturer, launches its new line of blenders. To promote its product, it uses the same billboard ads across different countries around the world. This is an example of international advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A dealer who distributes product from a product line supplied by a franchisor is considered to be engaged in:
 a. product- and trade-name franchising
  b. business format franchising
  c. an independent business venture
  d. none of the above


mathjasmine

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

A. Product-and trade-name franchising is where a dealer (franchisee) identifies with the supplier (franchisor) through a specified product line. For example, General Motors Corporation is the supplier/franchisor and Bob's Buick Agency is the franchisee.


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