Author Question: One drawback of reason-why ads is that they have a potential for counter-arguments, which may ... (Read 396 times)

panfilo · **on:** Jun 29, 2018

One drawback of reason-why ads is that they have a potential for counter-arguments, which may ultimately convince the customer why not to buy the advertised brand.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Government officials are the most conspicuous audience category in that most mass media advertising is directed at them.
a. True
b. False
Indicate whether the statement is true or false