Advertisers promote brand recall through repetition and memory aids.
a. True
b. False
Indicate whether the statement is true or false
Question 2
A firm that manufactures a device that alleviates sleep apnea, produces a television commercial that delivers facts about the product. Therefore, the objective of the ad is not to persuade the customer because the ad is purely informational.
a. True
b. False
Indicate whether the statement is true or false
