Author Question: Psychologist Robert Sternberg has devoted his entire career to the study of creativity and ... (Read 415 times)

jilianpiloj · **on:** Jun 29, 2018

Psychologist Robert Sternberg has devoted his entire career to the study of creativity and intelligence. What advice does he give to those who want to boost their creativity? List Sternberg's ten suggestions for becoming more creative. Give a realistic example of how any three of them might apply to the world of promotion.

Question 2

Kristen Cross, an actress, was interviewed by news reporters about what she thought her fans should know about her new movie. This would be considered as an advertisement.
a. True
b. False
Indicate whether the statement is true or false

b614102004 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Sternberg said that to become more creative, you need to make certain decisions and follow through on them. The decisions listed in the book include the following
1 . Redefine problems to see them differently from other people.
2 . Be the first to analyze and critique your own ideas, since we all have good ones and bad ones.
3 . Be prepared for opposition whenever you have a really creative idea.
4 . Recognize that it is impossible to be creative without adequate knowledge.
5 . Recognize that too much knowledge can stifle creativity.
6 . Find the standard or safe solution and then decide when you want to take a risk by defying it.
7 . Keep growing and experiencing, challenging your own comfort zone.
8 . Believe in yourself, especially when surrounded by doubters.
9 . Learn to cherish ambiguity, because from it comes new ideas.
10 . Remember that research has shown that people are most likely to be creative when doing something they love.

Answer to Question 2

False