Answer to Question 1
The four trends in marketing are sophisticated information gathering, precision targeting, targeting information delivery, innovative sampling, and social media marketing. With sophisticated information delivery, firms use tracking cards, surveillance cameras, and other inconspicuous methods of gathering information. In precision targeting, organizations take the needs and interests of various groups into account and gear products toward their interests. With targeted information delivery, marketers reach consumers in places that reflect targeted lifestyles. With innovative sampling, businesses now provide more than just product samples, such as free packs of teeth-whitening gum. They also offer samples of an experience. With social media marketing, organizations can take advantage of the large numbers of visitors, or traffic, that frequent social media sites. Job seekers who are aware of marketing trends may be more creative and thorough in their self-marketing efforts. They will be better able to target their audience and display their qualifications in the best possible light.
Answer to Question 2
Today, people work five to ten jobs in their careers. They need to be aware of marketplace trends and learn a range of skills that can be applied to related fields. They should take responsibility for their own careers and, in some cases, retirement savings.
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