Author Question: Decreasing expected increase of brand trial from 30 percent to 15 percent is an example of which of ... (Read 146 times)

mspears3 · **on:** Jun 29, 2018

Decreasing expected increase of brand trial from 30 percent to 15 percent is an example of which of the following?
a. reassess the marketing goal c. reassess the marketing tactic
b. reassess the marketing objective d. None of the above.

Question 2

The lack of consistency of images, logos, and slogans is an opportunity to do which of the following?
a. reassess the marketing communications strategy c. reassess the coordination of the marketing communications elements
b. reassess the marketing communications mix d. None of the above.

nickk12214 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Brand trial is a marketing objective.

Answer to Question 2

C
Images, logos, and slogans are elements that pertain to marketing communications.