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Author Question: All of the following are valid ways to address stress signals except a. change the strategy c. ... (Read 21 times)

bobbysung

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on: Jun 29, 2018
All of the following are valid ways to address stress signals except
 a. change the strategy c. change the budget
  b. change the objective d. change the structure

Question 2

Which of the following implemented IMC principles by tying together all of its disparate promotional campaigns?
 a. Texas Instruments c. Sunday School Board
  b. Lane Bryant d. VisionTek


alvinum

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
The fourth method is to change the tactic.

Answer to Question 2

D
VisionTek tied together a multitude of promotional campaigns, including personal selling and advertisements in magazines.


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