This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What types of information does the manager need to collect in order to guide the budget decision ... (Read 135 times)

lbcchick

  • Hero Member
  • *****
  • Posts: 550
on: Jun 29, 2018
What types of information does the manager need to collect in order to guide the budget decision making?

Question 2

Why do many marketing communications managers resort to the previous-budgeting method?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

The manager needs to gather information about organizational, market, product, and customer factors and then analyze the information to guide budget decision making.

Answer to Question 2

Many marketing communications managers in large companies that have rich and long histories tend to rely on tradition. They do not want to rock the boat.. They think that there is a good reason that the company has spent certain amounts of money on marketing communications in the way it did in the past.


lbcchick

  • Member
  • Posts: 550
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

TheNamesImani

  • Member
  • Posts: 334
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

Everyone has one nostril that is larger than the other.

The major types of plant nutrients and their sources. The major types of plant nutrients and their sources.
Types of neurons. Types of neurons.
Energy budget for a temperate deciduous forest (data from Gosz et al. 1978). Energy budget for a temperate deciduous forest (data from Gosz et al. 1978).
Information Processing Model The components of the model operate simultaneously. Information Processing Model The components of the model operate simultaneously.
Higher-Order Conditioning Higher-Order Conditioning
Flowchart illustrating how genetic information encoded in DNA produces protein Flowchart illustrating how genetic information encoded in DNA produces protein
Video: TRH/TSH/Thyroid hormone

For a complete list of videos, visit our video library