This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What types of information does the manager need to collect in order to guide the budget decision ... (Read 85 times)

lbcchick

  • Hero Member
  • *****
  • Posts: 550
on: Jun 29, 2018
What types of information does the manager need to collect in order to guide the budget decision making?

Question 2

Why do many marketing communications managers resort to the previous-budgeting method?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Brenm

  • Sr. Member
  • ****
  • Posts: 359
Reply #1 on: Jun 29, 2018
Answer to Question 1

The manager needs to gather information about organizational, market, product, and customer factors and then analyze the information to guide budget decision making.

Answer to Question 2

Many marketing communications managers in large companies that have rich and long histories tend to rely on tradition. They do not want to rock the boat.. They think that there is a good reason that the company has spent certain amounts of money on marketing communications in the way it did in the past.


lbcchick

  • Member
  • Posts: 550
Reply 2 on: Jun 29, 2018
Excellent

Dnite

  • Member
  • Posts: 297
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

Pink eye is a term that refers to conjunctivitis, which is inflammation of the thin, clear membrane (conjunctiva) over the white part of the eye (sclera). It may be triggered by a virus, bacteria, or foreign body in the eye. Antibiotic eye drops alleviate bacterial conjunctivitis, and antihistamine allergy pills or eye drops help control allergic conjunctivitis symptoms.

Did you know?

As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Mechanisms that convey positional information during embryonic development. Mechanisms that convey positional information during embryonic development.
Types of Exudate Types of Exudate
The paleoanthropologist must understand these deformations in order to figure out which strata a fos The paleoanthropologist must understand these deformations in order to figure out which strata a fos
Types of Neuroglia Types of Neuroglia
Electronic service information is available from aftermarket sources, such as All-Data and ... Electronic service information is available from aftermarket sources, such as All-Data and ...
Ethical Decision-Making Model Ethical Decision-Making Model
Video: Neurosynapse Animation

For a complete list of videos, visit our video library