« previous next »

Author Question: On what types of information do managers who use the match-industry-norms method ... (Read 81 times)

jCorn1234

  • Hero Member
  • *****
  • Posts: 545
on: Jun 29, 2018
On what types of information do managers who use the match-industry-norms method rely?

Question 2

On what assumption are all competitive-parity budgeting methods based?


thall411

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 29, 2018
Answer to Question 1

The match-industry-norms method states that an effective marketing communications budget is equivalent to the industry average or norm. Marketing communications managers who rely on this method seek and fund studies to gather data establishing the industry norms.

Answer to Question 2

Competitive-parity methods are based on a basic assumption that the competition's level of expenditure is effective and is based on well-articulated logic.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

After 5 years of being diagnosed with rheumatoid arthritis, one every three patients will no longer be able to work.

Did you know?

In the ancient and medieval periods, dysentery killed about ? of all babies before they reach 12 months of age. The disease was transferred through contaminated drinking water, because there was no way to adequately dispose of sewage, which contaminated the water.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Major types of microbial cell shapes. Major types of microbial cell shapes.
Cross-pollination and selfing are two types of crosses Cross-pollination and selfing are two types of crosses
Cloud types Cloud types
Toe types Toe types
People whose behaviors violate norms are often called mentally ill. “Why else would they do such ... People whose behaviors violate norms are often called mentally ill. “Why else would they do such ...
Skeletal Muscle Fiber Types Skeletal Muscle Fiber Types
Video: Body plan of euglena Animation

For a complete list of videos, visit our video library