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Author Question: Which of the following budgeting methods is quite arbitrary and is based on the notion that a good ... (Read 73 times)

deesands

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on: Jun 29, 2018
Which of the following budgeting methods is quite arbitrary and is based on the notion that a good marketing communications budget is as much as the firm can afford to spend?
 a. all you can spend c. all you can account for
  b. all you can afford d. None of the above.

Question 2

Which of the following budgeting methods is based on a precise account of how much money is needed to build a marketing communications campaign that will meet certain communications, marketing, and/or corporate objectives?
 a. objective strategy c. objective tactic
  b. objective task d. All of the above.


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adf223

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of all-you-can-afford method

Answer to Question 2

B
Definition of objective-task method


deesands

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

kilada

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Reply 3 on: Yesterday
Gracias!

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