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Author Question: Increase recognition of the brand name and its key benefit of sexually appealing smile by 200 ... (Read 26 times)

Wadzanai

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on: Jun 29, 2018
Increase recognition of the brand name and its key benefit of sexually appealing smile by 200 percent by the end of next year. This is an example of which of the following?
 a. corporate objective c. marketing objective
  b. executive objective d. marketing communications objective

Question 2

In setting marketing objectives, once the norms of the objective measure to be used are determined, the manager does which of the following?
 a. sets desired level c. sets objectives in terms of brand associations
  b. sets time frame d. All of the above.


Kedrick2014

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Marketing objectives deal with brand recognition.

Answer to Question 2

C
After identifying norms, the manager sets the desired level and time frame in relation to past data on brand association.


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