Marketing objectives are usually stated in which of the following ...

[Collmarie]

Marketing objectives are usually stated in which of the following terms?
 a. brand loyalty; brand equity c. brand equity; brand association
  b. brand loyalty; brand image d. brand equity; brand image

Question 2

Which of the following are usually stated in terms of brand equity or brand associations?
 a. marketing tactics c. marketing goals
  b. marketing objectives d. None of the above.

[lkoler]

Answer to Question 1

C
Definition of marketing objectives

Answer to Question 2

B
Definition of marketing objectives