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Author Question: In setting corporate-level objectives, which of the following is the first step? a. analysis c. ... (Read 53 times)

Arii_bell

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In setting corporate-level objectives, which of the following is the first step?
 a. analysis c. identifying the baseline
  b. setting the baseline d. setting tactics

Question 2

Ac corporate-level executive of a Fortune 500 company is told that a new vice president for marketing has agreed to join the company. This new vice president is comes from another Fortune 500 company and has much experience in the industry. This is an example of which of the following factors?
 a. industry average c. anticipated market change
  b. forecasted change d. anticipated changes within the firm



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shailee

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Answer to Question 1

C
In order to set objectives in a quantitative and mathematical way, baselines must be identified and set.

Answer to Question 2

D
This is an anticipated change within the firm that may affect future sales, market share, profit, and cash flow.




Arii_bell

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


cpetit11

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Reply 3 on: Yesterday
Gracias!

 

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