If a firm acquires information about an industry study that indicates that the market is likely to increase by 5 percent, the news information should help the manager set sales objectives for next year. This is an example of which of the following factors?
a. industry average c. anticipated market share
b. past market share d. anticipated market changes
Question 2
IF the manager finds out that the anticipated market share of a key competitor is 30 percent and the firm in question had a last-year market share of 20 percent, then next year's market-share objective is likely to be somewhere between 20 and 30 percent.
a. forecasted market share c. anticipated market share of key competitors
b. past market share d. None of the above.
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