« previous next »

Author Question: Which of the following is not a measure of brand attitude? a. affective brand c. brand preference ... (Read 92 times)

SGallaher96

  • Hero Member
  • *****
  • Posts: 509
on: Jun 29, 2018
Which of the following is not a measure of brand attitude?
 a. affective brand c. brand preference
  b. brand acceptance d. brand purchase

Question 2

Which of the following refers to when consumers are asked about a certain product, the brand in question is evoked quickly and with relative ease compared to other brands?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.


wergv

  • Sr. Member
  • ****
  • Posts: 365
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Brand purchase is a measure of brand trial.

Answer to Question 2

C
Definition of top-of-mind awareness


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

SGallaher96

  • Hero Member
  • *****
  • Posts: 509
Reply #2 on: Jun 29, 2018
Thank you


wergv

  • Sr. Member
  • ****
  • Posts: 365
Reply #3 on: Jun 29, 2018
No problemo


« previous next »
 

Did you know?

The most common childhood diseases include croup, chickenpox, ear infections, flu, pneumonia, ringworm, respiratory syncytial virus, scabies, head lice, and asthma.

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

More than 20 million Americans cite use of marijuana within the past 30 days, according to the National Survey on Drug Use and Health (NSDUH). More than 8 million admit to using it almost every day.

Using a goniometer to measure joint ROM. Using a goniometer to measure joint ROM.
Calipers being used to measure body fat on the triceps of a patient. Calipers being used to measure body fat on the triceps of a patient.
Examples of Generic Drugs Contained in Brand-Name Products Examples of Generic Drugs Contained in Brand-Name Products
Using the voltmeter leads from a starting and charging test unit to measure the voltage drop ... Using the voltmeter leads from a starting and charging test unit to measure the voltage drop ...
Attitude and Influence Attitude and Influence
Find the measure of angle L to the nearest degree Find the measure of angle L to the nearest degree
Video: Introduction to Insulin

For a complete list of videos, visit our video library