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Author Question: Which of the following is not a measure of brand attitude? a. affective brand c. brand preference ... (Read 107 times)

SGallaher96

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on: Jun 29, 2018
Which of the following is not a measure of brand attitude?
 a. affective brand c. brand preference
  b. brand acceptance d. brand purchase

Question 2

Which of the following refers to when consumers are asked about a certain product, the brand in question is evoked quickly and with relative ease compared to other brands?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.


wergv

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Brand purchase is a measure of brand trial.

Answer to Question 2

C
Definition of top-of-mind awareness


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SGallaher96

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Reply #2 on: Jun 29, 2018
Thank you


wergv

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Reply #3 on: Jun 29, 2018
No problemo


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