Which of the following is a corporate performance standard, ...

[cnetterville]

Which of the following is a corporate performance standard, traditionally measured in terms of a product's revenues minus costs for a given time period?
 a. profit c. brand sales
  b. cash flow d. market share

Question 2

Which of the following are corporate objectives?
 a. profit; cash flow c. market share; brand association
  b. profit; brand trial d. market share; brand trial

[essyface1]

Answer to Question 1

A
Definition of profit

Answer to Question 2

A
Short-term corporate objectives include measures of profit and cash flow.

[cnetterville]

YES! Correct, THANKS for helping me on my review

[jordangronback]

Thanks for the timely response, appreciate it