Which of the following focuses on the financial bottom line; ...

[dollx]

Which of the following focuses on the financial bottom line; includes gross profit, net profit, cash flow, ROI, and so on?
 a. brand sales c. brand do
  b. brand profit d. brand repeat

Question 2

Which marketing communications objective focuses on the financial bottom line; includes actual sales, market share, and so on?
 a. brand learn c. brand sales
  b. brand feel d. brand profit

[paavo]

Answer to Question 1

B
Definition of brand profit

Answer to Question 2

C
Definition of brand sales

[dollx]

YES! Correct, THANKS for helping me on my review

[tkempin]

Thanks for the timely response, appreciate it