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Author Question: The ______ product decision requires minimal involvement or thought, tending to result from habitual ... (Read 59 times)

D2AR0N

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The ______ product decision requires minimal involvement or thought, tending to result from habitual buying.
 a. informative c. habit formation
  b. affective d. self-satisfaction

Question 2

Which of the following is a form of public relations program designed to build and strengthen a positive attitude toward the firm at large and all its products?
 a. press conference c. public forum
  b. event sponsorship d. None of the above.



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medine

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Answer to Question 1

C
Definition of habit-formation strategy

Answer to Question 2

B
Definition of event sponsorship





 

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