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Author Question: Which of the following refers to the total amount of money needed to purchase advertising in certain ... (Read 31 times)

Destiiny22

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on: Jun 29, 2018
Which of the following refers to the total amount of money needed to purchase advertising in certain media?
 a. total cost c. absolute cost
  b. final cost d. None of the above.

Question 2

Radio advertising is highly flexible; radio script can be easily modified, and changes can be easily made to within the last few days of the airing of the radio commercial. This is an example of which of the following?
 a. production flexibility c. scheduling flexibility
  b. profit flexibility d. None of the above.


cuttiesgirl16

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of absolute cost

Answer to Question 2

A
Definition of production flexibility


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