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Author Question: Which of the following means that the value assigned for a response is treated oppositely from the ... (Read 55 times)

809779

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on: Jun 29, 2018
Which of the following means that the value assigned for a response is treated oppositely from the other items in a scale?
 a. reverse coding
  b. indexing
  c. alpha coding
  d. convergence

Question 2

Positioning efforts reflecting a strategic price focus involve which of the following key strategies?
 a. relative price; low price c. low price; high quality
  b. relative price; high price d. high price; high quality


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ngr69

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A
The two key strategies are positioning by relative price and positioning by low price.


809779

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  • Posts: 579
Reply 2 on: Jun 29, 2018
Excellent

tanna.moeller

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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