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Author Question: A scale can be created by simply adding together the responses to several items related to a topic. ... (Read 63 times)

future617RT

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on: Jun 29, 2018
A scale can be created by simply adding together the responses to several items related to a topic.
 
 Indicate whether the statement is true or false

Question 2

When Ford promotes its cars using the concept of Ford Quality, which of the following concepts is being used?
 a. product differentiation c. product promoting
  b. product placing d. None of the above


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xMRAZ

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

A
The emphasis of the Ford promotion is to instill in the minds of targeted consumers the notion that its cars are of high quality.


future617RT

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

upturnedfurball

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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