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Author Question: The multifactor portfolio matrix has which of the following two dimensions? a. company position; ... (Read 127 times)

Chelseaamend

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on: Jun 29, 2018
The multifactor portfolio matrix has which of the following two dimensions?
 a. company position; market position c. industry attractiveness; competitor strength
  b. business strength; competitor strength d. market growth; market share

Question 2

When a researcher tries to say that the results of a test market in Indianapolis, Indiana will hold in a national rollout of the new product, this researcher is concerned with _____.
 a. internal validity
  b. the repeated measures effect
  c. constant error
  d. external validity


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rosiehomeworddo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The multifactor portfolio matrix has two dimensions: company position (business strength) and market position (market attractiveness).

Answer to Question 2

D


Chelseaamend

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Reply #2 on: Jun 29, 2018
Thank you :)


rosiehomeworddo

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Reply #3 on: Jun 29, 2018
Happy to help you


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