Author Question: According to the BCG matrix, a cash cow makes a high level of profit because of which of the ... (Read 85 times)

WWatsford · **on:** Jun 29, 2018

According to the BCG matrix, a cash cow makes a high level of profit because of which of the following?
a. product life cycle c. marketing efforts
b. experience effects d. promotional strategies

Question 2

Karen is conducting an experiment examining how different managerial styles impact employee trainees' productivity. Each trainee is rotated through different departments of a company and exposed to managers who execute different managerial styles. This is an example of which type of experimental design?
a. between-subjects
b. within-subjects
c. minimal-subjects
d. intra-subjects

batool · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
The business unit is able to cut costs by learning to become highly efficient. After lowering costs, the profit margin increases and the business unit generates the highest level of profit.

Answer to Question 2

B