Nearly all of the world population growth is now concentrated in ...

[ts19998]

Nearly all of the world population growth is now concentrated in the world's wealthiest nations.
 
 Indicate whether the statement is true or false

Question 2

Discuss the role of observation as a business research method and discuss four of the many types of observable phenomena, giving an example of each.

[sabina576]

Answer to Question 1

F

Answer to Question 2

In marketing research, observation is a systematic process of recording actual behavioral patterns of people, objects, and events as they happen. Observational studies gather a wide variety of information about behavior. Seven kinds of observable phenomena are listed in Exhibit 11.1, and students can discuss any four:
(1) Physical activities - shopping patterns or television viewing; a worker's movement during an assembly process
(2) Verbal behavior - sales conversations
(3) Expressive behavior - facial expressions
(4) Spatial relations and locations - traffic patterns; proximity of middle managers' offices to the president's office
(5) Temporal patterns - amount of time it takes to execute a stock purchase order
(6) Physical objects - amount of newspaper recycled
(7) Verbal and pictorial records - content of advertisements; number of illustrations appearing in a training booklet