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Author Question: Which of the following refers to an advertising partnership in which several retailers share the ... (Read 42 times)

frankwu

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on: Jun 29, 2018
Which of the following refers to an advertising partnership in which several retailers share the cost of a promotion?
 a. vertical cooperative advertising c. subpart cooperative advertising
  b. horizontal cooperative advertising d. None of the above.

Question 2

According to Porter and Kramer, the concept of shared value refers to:
 a. techniques or market-based solutions that are at the center of a business and help the company to gain an advantage over its competitors.
  b. policies and practices that focus mainly on creation of goods and services for profit by privately owned businesses.
  c. policies and operating practices that enhance the competitiveness of the company while simultaneously advancing the economic and social conditions in the communities in which it operates.
  d. techniques or market-based solutions that help in balancing the world's energy needs and environmental integrity.


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Bison

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of horizontal cooperative advertising

Answer to Question 2

C


frankwu

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Reply 2 on: Jun 29, 2018
Excellent

Joy Chen

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Reply 3 on: Yesterday
Gracias!

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