Author Question: All of the following are improvements of scanner data over standard mail diary panel data EXCEPT ... (Read 118 times)

jace · **on:** Jun 29, 2018

All of the following are improvements of scanner data over standard mail diary panel data EXCEPT _____.
a. scanner data measure observed (actual) purchase behavior rather than reported behavior
b. scanner measures are obtrusive
c. more extensive purchase data can be collected with scanner data
d. scanner data are collected mechanically, resulting in improved accuracy over mail diary panel data

Question 2

Public trust in a business serves as a measurement that corresponds to the:
a. extent to which the government of a country allows leeway on societal norms.
b. willingness of the government to permit an open-market orientation subject to the needs of the domestic policy.
c. willingness of the society to allow international marketers greater leeway to do business.
d. extent to which the customers in a country trust the government's role in protecting the consumers from international marketers.