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Author Question: _______________ summarizes data about associations between a fixed set of objects to reveal ... (Read 31 times)

HCHenry

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on: Jun 29, 2018
_______________ summarizes data about associations between a fixed set of objects to reveal relationships between them, such as brands in a particular class.
 a. Multidimensional scaling c. Cluster analysis
  b. Discriminant analysis d. Segmentation analysis

Question 2

_____ regression estimates should be used when the researcher is testing explanatory hypotheses.
 Fill in the blank(s) with correct word


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peter

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Multidimensional scaling is an excellent method for creating pictures of markets based on associations between a fixed set of objects.

Answer to Question 2

Standardized


HCHenry

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

juliaf

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Reply 3 on: Yesterday
Excellent

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