When a researcher analyzes the content of advertisements ...

[colton]

When a researcher analyzes the content of advertisements appearing in cartoons on a Saturday morning in terms of the types of characters that appear in the ads, this is an example of what type of observation?
 a. contrived analysis
  b. content analysis
  c. indirect analysis
  d. entrapment

Question 2

Until _______________ models were developed, no statistical methods rigorously measured part worths based on choice data. This made choice-based conjunct possible.
 a. McFadden c. Heckman
  b. discrete choice d. continuous choice

[Athena23]

Answer to Question 1

B

Answer to Question 2

B
Until discrete choice models were developed, no statistical methods rigorously measured part worths based on this sort of choice data.