Author Question: In _______________, respondents are given a set of items and asked which they most prefer, without ... (Read 71 times)

formula1

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In _______________, respondents are given a set of items and asked which they most prefer, without any rankings, ratings, or comparisons.
 a. choice-based conjoint c. adaptive conjoint
  b. profiling d. ranking

Question 2

Covariation in which the association between variables is in the opposite direction indicates a(n) _____ relationship.
 Fill in the blank(s) with correct word



trampas

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Answer to Question 1

A
The choice-base conjoint analysis tries to mimic real life situations by asking respondents which they prefer and not ask them to make comparisons, rankings, or ratings.

Answer to Question 2

inverse (negative)



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