Author Question: In adaptive conjoint, if the first few conjoint responses indicate that a respondent is insensitive ... (Read 24 times)

armygirl

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In adaptive conjoint, if the first few conjoint responses indicate that a respondent is insensitive to some aspect of a product,
 a. he or she should be questioned on that attribute in greater detail to determine why
  b. he or she should be questioned on that attribute in greater detail to achieve more finely-grained data
  c. he or she should be questioned on trade-offs more relevant to that person
  d. he or she should be questioned exactly as planned in the research design

Question 2

The extent to which a change in one variable corresponds systematically to a change in another is referred to as _____.
 Fill in the blank(s) with correct word



Carliemb17

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Answer to Question 1

C
In adaptive conjoint, if the first few conjoint responses strongly indicate that a person is insensitive to some aspect of a product, he or she should be questioned about trade-offs more relevant to that person.

Answer to Question 2

covariance



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