Author Question: The first step in interpreting simple regression output is to interpret the individual parameter ... (Read 77 times)

clippers! · **on:** Jun 29, 2018

The first step in interpreting simple regression output is to interpret the individual parameter coefficient.

Indicate whether the statement is true or false

Question 2

What are the relevant performance measures for telemarketing?

skipfourms123 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
The first step in interpreting simple regression output is to interpret the overall significance of the model.

Answer to Question 2

A number of measures are used related to telemarketing. Some relate to speed and quantity, but the bottom line relates to effectiveness. Cost per call is used as a flat measure for delivery. Measures such as revenue per call and return on investment (ROI) for selling and satisfaction of customer and effectiveness in solving the problem of the customer are useful in this regard.