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Author Question: Which of the following was cited as a best case example of direct mail? a. Nike c. Patagonia b. ... (Read 49 times)

rachel9

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on: Jun 29, 2018
Which of the following was cited as a best case example of direct mail?
 a. Nike c. Patagonia
  b. L.L. Bean d. North Face

Question 2

To ensure social media success in international marketing, marketers should use mass media techniques rather than customizing messages to the audience.
 
 Indicate whether the statement is true or false


batool

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
L.L. Bean is the epitome of the catalog brand. Its catalogs have provided a unified core product for years while at the same time finding specialty niches that are complementary for maintaining the essence of the brand.

Answer to Question 2

F


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