Conducting telephone interviews from one location allowing firms ...

[vinney12]

Conducting telephone interviews from one location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively is called _____ interviewing.
 Fill in the blank(s) with correct word

Question 2

A researcher has data on viewers' responses regarding what company sponsored the Super Bowl half-time show for the past two years and has coded it 1 if the response was correct and 0 if not. He would like to examine if there is a statistical difference in correct answers between the two years. Explain what statistical test is appropriate to address this research question.

[cassie_ragen]

Answer to Question 1

central location

Answer to Question 2

Students should understand that the dependent variable (correct or incorrect company sponsoring the show) and year (e.g., year 1 and year 2) are nominal-level measures. Therefore, a cross-tabulation analysis is appropriate and the 2 test of significance should be used.