Author Question: Discuss the factors that influence the statistical choice. If a researcher is examining factors that ... (Read 167 times)

futuristic

  • Hero Member
  • *****
  • Posts: 638
Discuss the factors that influence the statistical choice. If a researcher is examining factors that influence an automobile's gas mileage, which statistical tool (or tools) is appropriate?

Question 2

Which of the following was provided as a best case example of electronic direct marketing?
 a. Coca-Cola c. Home Shopping Network
  b. Goodwill d. Pepsi Cola



meryzewe

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

The factors that influence the statistical choice are (1) type of measurement, (2) the nature of the comparison, and (3) the number of groups to be compared. For nominal level measurement of independent and dependent variables, cross-tabulation with the 2 statistic is appropriate. In this example, gas mileage is the dependent variable, which is not likely to be measured using a nominal scale, although it could (e.g., poor, good, excellent). More likely, examining gas mileage would be measured with a ratio measure (e.g., numbers of miles per gallon), and independent variable measures could be a mixture of ratio measures (e.g., weight of vehicle) and dummy-coded measures (e.g., hybrid or fossil-fuel), so multiple regression would likely be the most appropriate. However, if one is merely examining hybrid vs. fossil fuel, an independent samples t-test is appropriate.

Answer to Question 2

B
The world of e-commerce has beckoned the Orange County, California, chapter of Goodwill and business is booming. Four years ago, the information technology staff set up Goodwill's first web e-commerce site. The website, which is set up as sort of an eBay clone, services over one-hundred separate Goodwill organizations from around the country. Just about everything from cars to jewelry is sold on the site. About 6,000 items a day are listed. Sales have passed the 20 million mark, and revenues are running at close to 600,000 per month.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

The average older adult in the United States takes five prescription drugs per day. Half of these drugs contain a sedative. Alcohol should therefore be avoided by most senior citizens because of the dangerous interactions between alcohol and sedatives.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

Asthma cases in Americans are about 75% higher today than they were in 1980.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

For a complete list of videos, visit our video library