This topic contains a solution. Click here to go to the answer

Author Question: The messages in an effective website must have which of the following characteristics? a. ... (Read 28 times)

SO00

  • Hero Member
  • *****
  • Posts: 568
The messages in an effective website must have which of the following characteristics?
 a. appropriateness c. meets visitor expectations
  b. consistency d. All of the above.

Question 2

How can inventory be used as a strategic tool? Give an example.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

xMRAZ

  • Sr. Member
  • ****
  • Posts: 363
Answer to Question 1

D
A good marketing communications manager ensures that the message delivered in a website is appropriate, consistent, meets visitor expectations, and provides a positive message for the firm.

Answer to Question 2

International inventories can be used by the international corporation as a strategic tool in dealing with currency valuation changes or hedging against inflation. By increasing inventories before an imminent devaluation of a currency, instead of holding cash, the corporation may reduce its exposure to devaluation losses. Similarly, in the case of high inflation, large inventories can provide an important inflation hedge. In such circumstances, the international inventory manager must balance the cost of maintaining high levels of inventories with the benefits accruing to the firm from hedging against inflation or devaluation. Many countries, for example, charge a tax on stored goods. If the increase in tax payments outweighs the hedging benefits to the corporation, it would be unwise to increase inventories before devaluation occurs. Only by recognizing the trade-offs, which may result in less-than-optimal inventory policies, can the corporation maximize the overall benefit.




xMRAZ

  • Sr. Member
  • ****
  • Posts: 363

 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Symptoms of kidney problems include a loss of appetite, back pain (which may be sudden and intense), chills, abdominal pain, fluid retention, nausea, the urge to urinate, vomiting, and fever.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

For a complete list of videos, visit our video library