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Author Question: Supposed you used a 10-point rating scale to measure intention-to-buy (1 = definitely would not buy ... (Read 92 times)

Pineappleeh

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on: Jun 29, 2018
Supposed you used a 10-point rating scale to measure intention-to-buy (1 = definitely would not buy and 10 = definitely would buy). If a group of 40 males had a mean of 7 and a standard deviation of 2.5, while a group of 35 females had a mean of 5 and a standard deviation of 1.4, the standard error of the difference between the means would be approximately _____.
 a. 0.48
  b. 1.36
  c. 2.45
  d. not enough information to determine

Question 2

Which of the following refers to marketing products or services by using the telephone to contact potential buyers?
 a. direct marketing c. interactive marketing
  b. telemarketing d. cross marketing


ryansturges

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
Definition of telemarketing


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