Author Question: The _____ is the interface of direct marketing an one of its most important assets. a. interactive ... (Read 32 times)

RRMR · **on:** Jun 29, 2018

The _____ is the interface of direct marketing an one of its most important assets.
a. interactive marketing c. database
b. SMC marketing d. consumer base

Question 2

Low-priced items can absorb transportation costs more easily than high-priced goods.

Indicate whether the statement is true or false

qytan · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Synergies provided to the marketers' side of the exchange equation by linking databases and direct marketing have allowed the evolution of direct marketing over the past decade.

Answer to Question 2

F