Author Question: One way to test the significance of contingency tables is by means of the t-test. Indicate whether ... (Read 53 times)

theo · **on:** Jun 29, 2018

One way to test the significance of contingency tables is by means of the t-test.

Indicate whether the statement is true or false

Question 2

Identify the performance measures associated with corporate communications.

yahahah24021 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
One way to test the significance of contingency tables is by means of the chi-square test.

Answer to Question 2

Performance can be measured in terms of the numbers of interviews given, positive stories produced following interviews, tours, web accesses, standard monitoring of appropriate measures of awareness, perceptions, attitudes, and purchase intention.