Author Question: Suppose that a group of 100 consumers are asked to rate how much they liked the taste of a new soft ... (Read 92 times)

hbsimmons88 · **on:** Jun 29, 2018

Suppose that a group of 100 consumers are asked to rate how much they liked the taste of a new soft drink on a 5-point scale (where 5 = good taste and 1 = poor taste) and the mean rating was 4.2 with a standard deviation of 1.48 . Suppose, further, that the standard error of the mean for this study was 0.15 . If you wanted to find the 95 percent confidence interval (two-tailed test), and if the Z-value at the 0.05 level of significance is 1.96, the confidence interval lies between _____.
a. 3.91 and 4.49
b. 4.17 and 4.23
c. 3.98 and 4.42
d. 4.00 and 5.00

Question 2

The Live-Aid-like series used which of the following public relations mechanisms?
a. event marketing c. sponsorship
b. corporate advertising d. press conference

bigcheese9 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

A
Well-known celebrities, including Bono, used the press conference to announce their plans for a Live-Aid-like series of concerts to raise awareness about third world debt relief.